I’d say this is worth a 1,000 words..or dollars –
Having a consistent carrier history sure does paint a picture- consistency, loyalty, etc. But what about that LCM history? THAT’S a pretty picture. A rate hike 2 terms ago and one on the horizon with their renewal. Any time you see a ‘current’ LCM in the most recent policy term, it means the incumbent carrier has a new LCM filing that will be in effect for the renewal. In this case it represents a 27% increase..that’s a lot for anyone.
Just one of many little conversation starters for you on your next call…enjoy.