NAICS Code Lookup

Direct Mail Advertising

General

NAICS Code
541860
Industry
Professional, Scientific, and Technical Services

Phraseology

Direct Mail Advertising

Description

This industry comprises establishments primarily engaged in (1) creating and designing advertising campaigns for the purpose of distributing advertising materials (e.g., coupons, flyers, samples) or specialties (e.g., key chains, magnets, pens with customized messages imprinted) by mail or other direct distribution; and/or (2) preparing advertising materials or specialties for mailing or other direct distribution. These establishments may also compile, maintain, sell, and rent mailing lists.

Alternate NAICS Descriptions

  • Advertising material preparation services for mailing or other direct distribution
  • Direct mail advertising services
  • Direct mail or other direct distribution advertising campaign services

Related NAICS Codes

  • The direct distribution or delivery (e.g., door-to-door, windshield placement) of advertisements or samples--are classified in Industry 541870, Advertising Material Distribution Services;
  • Distributing advertising specialties for clients who wish to use such materials for promotional purposes--are classified in Industry 541890, Other Services Related to Advertising;
  • Creating advertising campaigns and placing such advertising in media--are classified in Industry 541810, Advertising Agencies;
  • Compiling and selling mailing lists without providing direct mail advertising services--are classified in Industry 511140, Directory and Mailing List Publishers; and
  • Broadcasting exclusively on the Internet--are classified in Industry 519130, Internet Publishing and Broadcasting and Web Search Portals.

Cross Reference

Find industry codes related to the NAICS Code 541860. This includes General Liability, NAICS, and state and NCCI Class Codes.

General Liability (GL)

47367 Sales or Service Organizations

SIC

7331 Direct Mail Advertising Services

NCCI Class Code

8742 Salespersons or Collectors--Outside

CA Class Code

8742 Salespersons — Outside

DE Class Code

0951 Salesperson - Outside

MI Class Code

8742 ASSESSMENT OF PATIENT AT HOME - NO COUNSELING

NJ Class Code

8742 SALESPERSONS-OUTSIDE

NY Class Code

8742 SALESPERSONS, COLLECTORS OR MESSENGERS-OUTSIDE

PA Class Code

0951 Salesperson - Outside

TX Class Code

8742 Salespersons, Collectors, or Messengers--Outside

Market Report

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