NAICS

541860 Direct Mail Advertising

Overview

This industry comprises establishments primarily engaged in (1) creating and designing advertising campaigns for the purpose of distributing advertising materials (e.g., coupons, flyers, samples) or specialties (e.g., key chains, magnets, pens with customized messages imprinted) by mail or other direct distribution; and/or (2) preparing advertising materials or specialties for mailing or other direct distribution. These establishments may also compile, maintain, sell, and rent mailing lists.

Alternate descriptions

  • Advertising material preparation services for mailing or other direct distribution
  • Direct mail advertising services
  • Direct mail or other direct distribution advertising campaign services

Related NAICS

  • The direct distribution or delivery (e.g., door-to-door, windshield placement) of advertisements or samples--are classified in Industry 541870, Advertising Material Distribution Services;
  • Distributing advertising specialties for clients who wish to use such materials for promotional purposes--are classified in Industry 541890, Other Services Related to Advertising;
  • Creating advertising campaigns and placing such advertising in media--are classified in Industry 541810, Advertising Agencies;
  • Compiling and selling mailing lists without providing direct mail advertising services--are classified in Industry 511140, Directory and Mailing List Publishers; and
  • Broadcasting exclusively on the Internet--are classified in Industry 519130, Internet Publishing and Broadcasting and Web Search Portals.

Top carriers

  • Cna Ins Grp
  • Hartford Fire & Cas Grp
  • Travelers Grp
  • Amtrust Ngh Grp
  • Unknown
  • State Farm Grp

Cross reference

Industry codes related to NAICS 541860: general liability, SIC, and state or NCCI class codes.

General Liability (GL)

47367 Sales or Service Organizations

SIC

7331 Direct Mail Advertising Services

NCCI Class Code

8742 Salespersons or Collectors--Outside

CA Class Code

8742 Salespersons — Outside

DE Class Code

0951 Salesperson - Outside

MI Class Code

8742 ASSESSMENT OF PATIENT AT HOME - NO COUNSELING

NJ Class Code

8742 Salespersons or Collectors--Outside

NY Class Code

8742 Salespersons or Collectors--Outside

PA Class Code

0951 Salesperson - Outside

TX Class Code

8742 Salespersons or Collectors--Outside

Market report

Accounts

Premium

Top Carriers
New/Retained Business
Accounts Won
Accounts Lost
Rate History
Premium Dist.
Premium History
Mod Dist.
Premium/LCM
Mod/LCM